Kindness Candy
A joint project of X5 Retail Group, the Life Line Foundation and SixFigures Group.
X5 Retail Group developed and launched its own brand, Kindness Candy, especially for the project. 5 ₽ from each candy sold is donated to the Life Line Foundation for the implementation of medical programmes.
Over the six years of the project’s existence, 100 children have already been treated and medical equipment for children’s medical centres has been purchased.